The “Sales, BizDev, and Capital Raising” workshop is designed to equip you with indispensable skills for boosting sales and securing the capital your business needs to thrive. In today’s competitive business landscape, mastering the art of sales, business development, and effective capital raising is essential for success.


Benjamin Ruschin is Managing Partner of Big Cheese Ventures, providing fundraising & and M&A advisory to high-potential tech startups. Ben has founded multiple startups, including the scaleup WeAreDevelopers, the #1 recruiting platform for software developers in Europe. Forbes Magazine has recognized Ben as one of the “Forbes 30 Under 30” most successful young leaders in Austria. He was elected a “Digital Leader” by the World Economic Forum. Ben is Advisory Board Member of several startups, associations and governmental organizations.


Session 1: The Art of Sales

  • Understanding the fundamental principles of successful sales
  • Techniques for building and nurturing client relationships
  • Strategies for closing deals and achieving sales targets

Session 2: Business Development Strategies

  • Identifying growth opportunities and expanding your market reach
  • Effective networking and partnership building
  • Real-world examples of successful business development initiatives

Session 3: Mastering Capital Raising

  • Navigating the landscape of capital sources: investors, loans, grants, and more
  • Pitching your business effectively to potential investors
  • Legal and financial considerations in capital raising

Session 4: Overcoming Sales and Capital Challenges

  • Common obstacles in sales and capital raising and how to overcome them
  • Case studies of businesses that successfully navigated challenges
  • Building resilience and adaptability in sales and fundraising efforts

Session 5: Q&A and Discussion

  • Participants have the opportunity to ask questions and engage in discussion
  • Sharing insights and experiences among attendees